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Building a business in Nigeria requires more than a good idea. It requires Street OT. Every day, thousands of entrepreneurs start businesses with ambition, courage, and hope. But good intentions alone are not enough to build a business that survives. In a complex and constantly changing environment like Nigeria, entrepreneurs must learn how to think clearly, understand their customers, manage money, build systems, sell effectively, lead people, stay legally compliant, and grow without losing control. Street OT is a practical guide to building and growing a business in the Nigerian reality. Drawing from years of experience working with entrepreneurs, businesses, teams, and organisations across Nigeria, Jerry Okon-Ita breaks down the essential principles of entrepreneurship in a way that is practical, accessible, and grounded in real-world experience. From discovering and testing a business idea to understanding your business model, managing finances, building systems, hiring people, selling effectively, staying legally protected, and preparing for growth, Street OT helps entrepreneurs understand what it truly takes to build a business that can endure. This is not a book about entrepreneurship in theory. It is about the decisions that happen when the funding is limited, customers are difficult to find, cash flow is tight, people are unreliable, regulations are confusing, and the business still has to keep moving. Whether you are: considering starting a business; already running a small or growing business; looking to improve the structure of your business; building a business in Nigeria from the diaspora; or investing in Nigerian businesses and want to understand the environment better, Street OT gives you the practical foundation to think more clearly and build more intentionally. The book is structured around ten stages of the entrepreneurial journey, each represented by a Yoruba concept that reflects a fundamental part of building a business. At its core, Street OT is a reminder that hard work without clarity can become expensive, growth without systems can become dangerous, and ambition without discipline can become wasteful. This book will not promise you an easy journey. It will help you prepare for the real one. Build with clarity. Move with discipline. Stand on Business.