Author: Joy S. Mbotor

Fundamentals of Business Management

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Fundamentals of Business Management is a comprehensive guide that bridges theory and practice, equipping students, entrepreneurs, and business leaders with the knowledge to thrive in today’s dynamic business environment, covering core principles, functions, and strategies necessary for managing and growing a business successfully. It is structured into four key sections: Introduction to Business Management, Core Business Functions, Strategic Management, and Contemporary Issues in Business. it also cover core topics such as corporate governance, digital transformation, sustainability, and crisis management, this book blends global insights with practical case studies to inspire ethical leadership and strategic thinking. Whether you are a business student, a young entrepreneur, or an established leader, this book provides the tools to navigate risks, embrace innovation, and build sustainable enterprises for the future.

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