Library as an agent of literacy plays the major role of preservation and accessibility of resources. It preserves rich information resources as its product and provides access to them as part of services. Although there are several library and Information resources and services in university libraries, users are not adequately informed of the existence and benefits of these resources and services thereby leading to low patronage of the library. It is against this backdrop that the paper conceptually reviewed the issues of marketing library databases for utilization by patrons. It explained the concept of marketing, marketing at library and information science. It also highlighted library databases, its benefits amid types. Strategies for marketing library databases, challenges and war forward were also highlighted. The major highlights are that marketing has been applied to library and Information science profession to market its products and services Databases whether online or offline are rich and reliable information resources but are yet to be fully utilized by patrons hence the need to market them becomes imperative Several marketing strategies such as promotion through social media, email, publications, blogs, institutional websites and library website could be utilized market library databases. Challenges noticed in policy implementation non-adoption of library website denote skills, lack of cooperation among library staff and lack of infrastructure due to poor funding of the library.