Afri-capitalism is one idea that seeks a redefinition of the continent’s attempts at development. The thinking challenges the alleged consumerist, and anti-productive contexts of capitalism in the continent. It asks questions about the future of Africa’s growth and development, if principles and practices are not reviewed to privilege localization, indigenisation, and originality in the production, distribution and consumption of goods and services. It seeks to reshape the modus operandi of a predominant global economic system, as it relates to a trying continent. Africapitalism is not just about the understanding of the dynamic processes of the system, but how the marginal practice of the economic structure is yet affected by a myriad of crisis, including leadership, tribalism, ethnicism, religious fanaticism, and such others. This paper notes the ground that the idea (as conceived by businessman, Mr. Tony Elumelu), seeks to break, and examines some key concepts that interpolates the discourse. The concepts are not necessarily all that are available, but they fairly represent selected key themes that can cross the paths of the discourse on Africapitalism. Africapitalism is a concept that is rich with meanings, and is an invitation to several other concepts for the proper evaluation of its undercurrents. The identified three in this paper, are discussed in the manner in which they help the places of the self, the nation, and activities of the self and the nation in the midst of other nations.