This study analysed the impact of marketing strategies on the performance of manufacturing small and medium-scale enterprises (SMEs) in FCT with focus on bottled water manufacturing SMEs. This research adopted quantitative research method, and obtained data from a survey of 174 registered and NAFDAC-approved bottled water manufacturing SMEs – out of which 148 responses were retrieved. Results from the descriptive and regression analysis revealed that adoption of technology in marketing management exerted a positive influence on the performance of bottled water manufacturing SMEs in FCT. Firms’ marketing resources also had a positive impact on the performance of bottled water manufacturing SMEs in FCT. It was recommended that managers of SMEs should efficiently include social media channels as a dynamic part of their marketing channels. Given the significant contribution of marketing to SMEs’ business performance, it was also recommended that SMEDAN should map out strategies to support firms in developing effective marketing resources.